Qualities of a good professional I’d dare say that at least 80% of the Spanish population links the professional of lobbyist with a shady millionaire, full of bad intentions and of course ... a man. Again, the obvious is not true.
Actions to modify sectoral regulations need to be supported by a previous media campaign that introduces the situation and paves the way for lawmakers. It is appropriate to use experts to explain the positive characteristics of the issue we represent in the media. It is a common practice and, obviously, is also used by those who stand against our interests so it is imperative to be the first to take measures.